Social Media Celebrity Ateeqah Mazlan Faces Online Backlash for "Causing Home Based Businesses to SHUT"
It has been trended extensively on platforms like tweeter and facebook.
What did Ateeqah Mazlan do that caused this?
Ateeqah, social media celeb and an actress who previously made appearances on SURIA channel, posted a video on her Facebook page of herself making calls to the Singapore authorities and digging deeply into the issue in order to get an definite answer if home-based businesses were allowed to function at this time. (Circuit Breaker),
In the end, the video which she got the full confirmation that home based businesses were NOT ALLOWED to function.
She then told her viewers to contact the authorities if they need further clarification.
She has since taken down the video but many copies remain online by people who have saved it.
Home Based Businesses to cease operations
It is NOT KNOWN if it was her actions that caused the authorities to shortly after issue the directive to shut all HOME BASED Business if....
....the Business owner needs to leave his premise or have third-party services deliver the goods,
HDB has asked all such businesses to cease function.
Penalties of S$1,000 for the first offence, and repeated offenders face higher fines if they are caught persisting with their activities.
Only NON PHYSICAL goods can be produced....it is uncertain what these "NON PHYSICAL GOODS" are.
Many Malay Muslim Home Based Businesses Affected during RAMADAN
Many Malay Muslim Households engaged in home based F&B services, and have long been seen as the lifeblood of the Malay-Muslim community in Singapore.
Many of us all grew up eating Kueh or Home made Nasi Lemak that our Malay neighbors would sell during festive seasons. At least for this RAMADAN, this will not be possible.
Below is a tweet shared by Mothership on the opinions of this social media character who calls himself "pantat kau"
Quoting Mothershipsg which carried a clear impact of this measures on the community
"So far, the Ramadan bazaars have already been cancelled due to the Covid-19 infection, putting an end to thousands of small businesses that thrive during this festive period, where a large proportion of sales and earnings are derived.
Specialised e-commerce platforms, such as GeylangBazaar.Online, were created in response to the physical closures, but they have also effectively become moot overnight"
LALAMOVE WILL LOSE THEIR HOME BASED CUSTOMER SEGMENT
Its a chain of reaction that has caused one event to effectively affect another. Call it the "Butterfly Effect".
TRANSCRIPT OF HER "LIVE INTERVIEW" (source link : Mothership)
Question: What's your motive for coming forward?
Ateeqah: My intention to make the IGTV (Instagram TV) was initially to clarify and find a solution for home-based businesses. I feel that your platform shares the same objective as mine. I want to get my truth out from all the rumours and accusations, but I don't want this thing to be about me. Th bigger topic that we have to highlight is how HBBs can operate and earn during this CB period.
Question: Do you know or expect the impact of your video?
A: First things first, I'd like to apologise to all that have been affected by my video/ actions. Like I said, it's not my intention to make you stressed and angry. I called HDB to clarify about my own HBB that I was going to venture into.
However, I didn't expect the video to go viral to the point it got out of control. No matter what, I'd like to apologise. The past few days, I got to read the comments and reflect and I realised that my presentation could have been better. Perhaps in my intonation or in the way I made my video. Despite all that, I'd like to apologise.
Question: How do you feel about the criticism you have faced?
A: Some of the comments said they wanted to throw acid on my face, attack my house, attack my family. Some have shared pictures of my child, so we don't feel safe. Especially now since we can't leave home. I have so much feelings. Sometimes angry, other times I feel sad and tired. Overall, I feel exhausted because we haven't had much sleep. Even when trying to have our pre-dawn and break fast meals, we don't have the appetite with all of these things happening.
Question: Why did you try to find the truth regarding this issue to the point you made a video regarding your call with HDB?
A: During this CB period, my family is also affected financially. I'm also trying to find additional income by selling brownies as a HBB. At least there will be some additional income during the month of Ramadan and the Hari Raya that follows. However, when I've already bought the ingredients and packaging, the extended CB was announced.
Most of my followers are HBB owners so I asked on IG Story if we could still operate or not. The results were 50/50. Most of whom said 'yes' received half-baked sources or via hearsay. Some also asked me, especially HBB owners who don't know whom to reach out to. Some of them are senior citizens who run the business who require the help of their grandchildren to run an Instagram account.
So I tried to help all these people. Instead of answering them personally, I thought it'd be better for me to create content as an educational information for them.
Question: Did you think your approach was appropriate? Do you have any regrets?
A: I do have regrets because when I posted the IGTV, I didn't really sit through and check. I immediately uploaded the video because I thought the faster I upload, the more people would know and not receive a fine. But I regret doing so as I should have thought it through and let someone review the footage before uploading the video. I didn't expect it to go so viral, I wanted to just do it for my followers.
Question: Why did you want to clarify through my platform?
A: Honestly, I have thought of pulling out from doing this (live interview) as I didn't want to affect Sujimy and his company's reputation. I sought permission if I could use Sujimy's platform because I know that he will bring in relevant parties into the conversation.
Question: What message do you hope to send?
A: I want to clear my name. First of all, I didn't call HDB to complain about HBB. I called for my own knowledge and to help (clarify for) the other HBBs. I did an IGTV with the intention to help so they don't get fined and stay up to date and be responsible business owners.
It's not because of me or my video that caused HDB to change their rules (in light of the extended CB). I don't have that strong of a network or profile for HDB to do so. When I made that video and it received mixed response, I took it down. I took down the video because the next day was Ramadan and I didn't want to start off the month with negative energy. I wrote an apology post but it has been misinterpreted and the video that went viral was just part of the full video. It's not my intention for it to go viral that way.
Question: Do you want to clarify about your ad charges?
A: I have charged S$600 for advertising. At that point, I didn't have any work. That was my one and only source of income. I just bought a house, I have a child. The price was negotiable. So when people asked for review, I said S$600 for advertising, not review, it's negotiable. You can pay me with whatever amount you're comfortable with. But if people ask for a review because it's a HBB, I'd definitely say, "Why not?"
Since 2016, I have reviewed many HBBs that didn't pay me. It's a review, not advertising.
Question: Do you have anything else to say?
A: I hope you'd explain and clarify the rules clearly as some are still unsure about it. And perhaps if HBBs can't resume operations now, someone will come forward to help them.
Several online sites like Mothership.sg discussed this topic.
Asiaone.com also carried an article on this individual and the online backlash
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